Selling Panties: A Beginner’s Guide

Selling Panties: A Beginner’s Guide

Understanding the Panty Selling Industry

Selling used panties may seem like an unusual choice for a business venture, but it has become a thriving industry in recent years. The demand for used panties is increasing rapidly, and some sellers can make a substantial amount of money from this unusual business. If you’re considering selling your panties, it’s essential to understand the industry before diving in.

The panty selling industry originated in Japan and has gradually spread worldwide. In Japan, it is called “burusera,” and it has become a lucrative business for many Japanese schoolgirls. However, selling panties is not only limited to Japan; it has spread to other parts of the world, including the United States, the United Kingdom, and Australia.

The typical buyer of used panties is usually a man who desires a particular scent or fetishizes a woman’s undergarments. Some buyers are also attracted to the idea of owning something intimate and personal from a stranger. But, what started as a niche market has now become a mainstream industry with thousands of sellers and buyers worldwide.

As the industry grows, competition in the market has become more intense. To succeed in the panty selling industry, you need to set yourself apart from the competition. Consider creating a unique brand, finding new and creative ways to market your product, or offering something new to attract more buyers.

The panty selling industry also has its challenges. One of the biggest challenges is ensuring that you’re selling to the right individuals. It’s crucial to verify the age of the buyer and make sure that your business does not promote or support illegal activities. You also need to ensure that you’re adhering to the laws in your state or country. For example, in some states, it is illegal to sell used underwear, and if you get caught, you could face legal issues.

Another challenge is the risk of online scams. As the industry has grown, so have the number of scammers attempting to defraud buyers and sellers. Therefore, it’s essential to verify the authenticity of buyers and use trusted platforms to complete transactions.

In conclusion, the panty selling industry has evolved from an unusual business to a mainstream industry with thousands of sellers and buyers worldwide. If you’re considering selling your used panties, research about the industry, set yourself apart from the competition, and make sure to follow the laws of your state or country. And always remember to take any necessary steps to protect yourself online.

Building Your Brand as a Panty Seller

As a panty seller, building your brand is crucial in attracting and retaining buyers. Your unique selling proposition (USP) is what sets you apart from other panty sellers in the market. It is what makes you unique and valuable to your target audience. Creating a brand image that resonates with your target market will help establish your brand and make it easier for buyers to find you.

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Define Your USP

Defining your USP is the first step in building your brand. Take a look at your competitors and identify what they offer. What makes you different from them? What unique value do you bring to the table? Your USP can be anything from the types of panties you offer, your price point, your customer service, or your niche.

For example, if you specialize in fetish or BDSM panties, this could be your USP. You can market yourself as an expert in this niche, with a deep understanding of your buyers’ needs and desires. Alternatively, if you offer personalized panties with custom designs, this could also be your USP. You can emphasize that you provide a unique and personalized experience that buyers can’t find anywhere else.

Create a Brand Image

After defining your USP, it’s time to create a brand image that resonates with your target market. Your brand image includes your brand name, logo, website, packaging, and overall aesthetic. All of these elements should reflect your USP and appeal to your target audience. Your brand image should be consistent across all platforms and channels, including social media, online marketplaces, and your website.

Your brand name should be catchy, memorable, and easy to pronounce. Your logo should be eye-catching and reflect your niche or USP. Your website should be easy to navigate and visually appealing. Your packaging should be discreet and match your brand’s aesthetic, providing a quality unboxing experience for buyers.

Engage Your Audience

Engaging with your target audience is an essential part of building your brand. Be active on social media platforms, and interact with your followers. Respond to comments and messages promptly and offer excellent customer service. By creating a strong relationship with your audience, you can foster trust and brand loyalty, leading to repeat business and positive word-of-mouth referrals.

In conclusion, building your brand as a panty seller involves defining your unique selling proposition, creating a brand image that resonates with your target market, and engaging with your audience. By following these steps, you can establish a strong brand identity that attracts and retains buyers and sets you apart from your competitors.

Marketing Your Panties for Sale

If you’ve decided to start selling panties online, it’s important to get the word out so you can build a customer base. Here are some marketing strategies to consider:

Social Media

Social media platforms such as Twitter, Instagram, and Reddit can be great resources for connecting with potential buyers. Create a separate account specifically for your panty sales and use relevant hashtags so your posts are easily discoverable. Be sure to also engage with followers and respond to inquiries promptly to establish trust and credibility.

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While social media can be a valuable tool, it’s important to use caution when sharing personal information. Consider using an alias or keeping your identity private to protect your safety.


Advertising is another effective way to promote your panty sales. Consider placing ads on classified websites such as Craigslist or Backpage. You can also use paid advertising on social media or search engines to reach a wider audience.

When creating ads, make sure to include high-quality photos of your panties, as well as clear descriptions of the style, fabric, and any special features. You may also want to offer discounts or promotions to incentivize buyers.

Word of Mouth

Word of mouth can be a powerful marketing tool, especially in niche communities such as the panty selling community. If you’re active on forums or message boards, consider mentioning your panty sales in your signature or profile. You can also offer referral discounts to customers who refer their friends.

Another way to spread the word is to participate in panty selling events or conventions. These events provide a unique opportunity to connect with buyers and sellers in person and can help you build valuable relationships in the community.

Remember, the key to successful marketing is to be persistent and consistent. Experiment with different strategies to see what works best for you and don’t be afraid to adapt as you go. With time and patience, you can build a loyal customer base and establish yourself as a successful panty seller.

Managing Sales and Customer Relationships

If you’re serious about selling panties, then you need to know how to manage your sales and customer relationships effectively. This means staying on top of orders, payments, and shipping, as well as communicating with buyers to build a positive reputation and increase repeat business.

One of the first things you’ll want to do is set up an online store or platform for selling your panties. There are many popular sites out there such as PantyDeal, Scented Pansy, and Snifffr that allow you to list your panties for sale and manage orders, payments, and shipping all in one place.

When it comes to pricing your panties, it’s important to do some research to see what other sellers are charging for similar items. It’s also a good idea to offer discounts or promotions to encourage potential buyers to make a purchase.

When an order comes in, make sure to fulfill it promptly and professionally. This means packaging your panties discreetly and shipping them out in a timely manner. It’s also a good idea to include a personalized note or thank you card with the order to show that you value their business.

Once the order is delivered, follow up with the buyer to make sure they’re satisfied with their purchase. This is a great opportunity to build a relationship with the buyer and establish yourself as a reputable seller. You can also ask for feedback or reviews to help improve your sales and reputation.

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Finally, be sure to keep track of all your sales and expenses for tax purposes. It’s important to maintain accurate records to avoid any issues with the IRS down the road.

By managing your sales and customer relationships effectively, you’ll be able to establish yourself as a successful panty seller and build a loyal customer base.

Ensuring Privacy and Safety as a Panty Seller

Selling used panties can be a lucrative business, but it’s important to remember the need for privacy and safety when going about it. There are people out there who will try to take advantage of you, so stay vigilant and keep your personal information safe. Here are some tips to help you stay safe as a panty seller:

Don’t reveal your identity

Try to stay anonymous by creating a persona that doesn’t reveal your true identity. Don’t use real names, email addresses, or phone numbers when creating profiles on panty-selling platforms. Use an email address that’s separate from your personal and work email addresses. You don’t want people tracking you down, especially those who are not serious about buying your used undies.

Don’t meet people in person

It can be tempting to meet people in person to hand over the goods, but it isn’t worth the risk. Instead, use a trusted third-party service provider to receive payment and ship your panties. There are websites that can handle the transaction, ensuring you remain anonymous.

Protect your personal information

Don’t share your personal information with anyone, and always use secure websites and services. Make sure to use strong passwords for your accounts, and don’t use the same password across multiple platforms.

Set boundaries with customers

Set boundaries with your customers and don’t share anything that could reveal too much about you. Keep conversations light and professional, and don’t get too personal. Don’t reveal your home address, family members’ names or any personal details. Treat this as a business transaction rather than a personal relationship.

Vet potential buyers

Don’t accept requests from everyone who contacts you. Make sure you vet potential buyers by reviewing their profiles/responses before accepting their requests. Some panty-selling platforms have built-in reviews, ratings, and verification systems that can help provide you with a sense of security when dealing with new customers.

In conclusion, when selling panties online, it’s important to prioritize your safety and privacy. Follow the above tips, and always trust your instincts. With these tips, you can protect yourself while still making profitable sales.

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About the Author: Jhen Abidin

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